Domain authority is one of the most important things when it comes to SEO. The term Domain authority (DA) was introduced by Moz and it’s given on a scale of 0 to 100 where the ranking depends on inbound and outbound links of a website.
If you want to have a high ranking website you need to improve your DA. The good side is increase domain authority to DA 50+ that there are a number of techniques that you can use to improve the DA. The common techniques that you can use include:
Doing deep linking
For your DA to improve you need to ensure that all the inner pages of your website are strongly built. You should also ensure that you optimize each of the pages for the specific keyword that you are targeting.
To avoid repetition you should use different variations of the keyword that you are using. You should also ensure that all the linking phrases that you use have the same keywords and anchor text links attached to them.
It’s recommended that you get as many external links from other websites as possible. Once all the links are in place, you should test them and ensure that they are functioning properly.
Creating a lot of linkable content
Here you need to regularly create articles and publish them in your blog. Experts recommend that you should publish the articles every day. When creating the content you should ensure that it’s clickable. You should also ensure that the content is of high quality.
Diversify your links
Link diversity is an off-page concept that you need to understand for you to easily improve your Domain authority. For ideal results you should diversify the links by getting them from different sites and sources so that each link that you use is calculated as a different entity.
One great way of diversifying the links is by submitting quality content to different websites.
If you are submitting a guest post to a website that allows two or three back links from the article that you are posting, you should point one link to any of your previous posts, another link to your home page and the final link to the most important category on the site.
Although, it’s usually hard to create high quality back links, you should avoid using machines to build the links. The best way of going about it is creating the links manually.
These are some of the best techniques that you can use to improve your DA. If you find that you can’t do it on your own, it’s highly recommended that you hire a professional to help you out.